Root 100% Lash Mascara Review


I’m quite picky with mascara and even when I used conventional mascaras I was never truly satisfied with what the drugstore and high-end had to offer. I never found my “holy grail” and the majority that I tried were just okay. I knew that coming into the natural mascara world I would have a difficult time finding a mascara that will work for my needs. What I look for in a mascara is that it will not smudge onto my lower eye area, will not flake off onto my face, does not clump on my lashes, and is not too dry nor too wet. I don’t have a preference between bristle and silicone wands, but I don’t like a lot of the new wacky and gimmicky style of wands that come out in the drugstore these days (I will never use them regardless, but I hope green brands don’t start using these as well). When I found the brand Root on Instagram last month, it seemed many people had such good things to say about their mascara. I was curious, and my Juice Beauty mascara was soon to go bad so I picked it up along with the rest of the makeup I hauled in last weeks post here. Just like the tube says, the Root 100% Lash Mascara is completely natural, vegan, gluten-free, and claims to be smudge-proof and water resistant. Check the bottom of this post for a 10% discount on your first Root order!


root 100% Lash mascara in ‘brown’ • $14

Ingredients —

Water, Organic Chamomile Hydrosol, Carnauba Wax, Mica, Organic Coffee Powder, Organic Rice Powder, Organic Sunflower Seed Oil, Organic Corn Starch, Lecithin, Vitamin E, Oregano Leaf Extract, Thyme Extract, Cinnamon Bark Extract, Rosemary Flower Extract, Goldenseal Root Extract, Organic Lemon Peel Extract, Organic Grapefruit Seed Extract, Vanilla Planifolio, Titanium Dioxide, Iron Oxides

[The tube says 85% organic, however their site says 83% so I’m not sure which is correct]


“Root 100% Lash Mascara is 100% Natural with Organic lash conditioning ingredients. Our 100% Lash Mascara coats & thickens each lash while being smudge proof & water resistant. Plus, our no clumping or flaking formula contains no artificial colors, preservatives or fragrances making it ideal for sensitive eyes. Our compact tube contains just as much product as our competitors but in a smaller container to keep it from drying out. The short wand allows you precise control when applying so you don’t miss a lash! …and yes, that is your mascara that smells like a vanilla cupcake!”

This mascara has completely set the standard for me! I truly cannot describe how impressed I am by the formula of this mascara. It has the perfect consistency as I mentioned that I look for in a mascara – it’s not too dry nor wet. It applies so easily and smooth onto my lashes, coating every single one. As I mentioned I don’t have a preference for wands and I am perfectly satisfied with this one. It doesn’t clump up on my lashes, it doesn’t flake off onto my face, and it doesn’t smudge! I’m not able to say if it’s really water resistant because I haven’t been in a situation that would test this. However, it being smudge-proof on my eyes is a bit of an indicator about how well it will resist water. With previous mascaras I’ve used I thought that they were volumizing when in reality they were doing absolutely nothing for my lashes. However, this mascara truly gives my lashes volume and it’s another reason why it sets the standard for me and makes me realize how awful past mascaras were on my lashes. I’ve actually received so many compliments on my lashes when wearing this, which never happens to me! I bought the brown shade (they have both black and brown) and I find that it makes my lashes look so full and soft- and you can certainly build up the volume with 2+ coats. I don’t curl my lashes beforehand, but I find that it actually curls my eyelashes a bit on it’s own and keeps them more lifted than how my natural lashes will sit. While Root describes that it smells like a vanilla cupcake, I find it smells more like vanilla with a hint of coffee (it does contain coffee powder!). It smells so pleasant, and I can still smell it on my lashes for at least up to 30 minutes after applying it. I’ve never had a mascara that actually smelled so good! Lastly, I find that it’s very easy to remove. As you may know, coconut oil will dissolve any eye makeup but it can definitely be removed with just water + my night time cleanser.

I want to mention that you’ll notice this mascara tube is a bit smaller than most.  At first I was iffed about the idea of a smaller tube, but then buying smaller just means you will replace it more often ensuring you have a fresher (non-dried out) tube on hand. Root says that their tube contains just as much product as competitors, but that the tube is just smaller sized.

I’m so in love with this Root mascara and what it’s done for my lashes. Amazing and clean formula; it makes your lashes look voluminous, soft and beautiful; cute packaging, and it’s so much more affordable than most natural mascaras – what’s not to love?! Because of these reasons I highly, highly recommend this mascara, especially if you’ve been so disappointed with the natural mascaras you’ve tried thus far. You WON’T be disappointed with this one!

Shop this mascara (and everything else!) on Root using this link and get 10% off of your first purchase!

Follow Root on Instagram (search the #root100lashmascara hashtag to see it in action!)